The Beeler.Tech Community Slack blew up (in a good way) last week. The topic was, "If publishers defined MFA, what would it look like?" I hope the thread never stops because it's an absolutely amazing discussion on the state of advertising. I needed more time to...
Okay, technically, we have a week to go in Q1, but I mean, whatever. I'm not saying it didn't have its highlights. Base Camp Amelia Island got some rave reviews: "Damn! Best conference in the industry for publishers. Period." and "The conversations at Base Camp are...
I’ve never rested on laurels before. They don’t look comfortable, and frankly, I don’t have time to try them. Yes, Amelia Island was really, really, really good. Just check out some of the LinkedIn posts from some of our attendees. We’ve got plenty of takeaways,...
You should get this week’s newsletter while I’m on stage with Tom Triscari, our Monday morning keynote. Tom is talking about the roads to profitability for publishers considering the strong headwinds we face. Everyone attending is trying to solve that very problem...
Beeler.Tech hosted two dinners this past week. At each, I floated out a question:Do publishers need data to support our ad tech stack, or must we build a data tech stack that serves ads?I predict that the publishers that navigate the next couple of years will look...
And they’re like, “It’s better than yours.” Please forgive me for that. I was trying to think of the best way to make a point, and I had a Weird Al moment. I just wanted to make sure you look at the session highlights below, as we are quite proud of how these...
Remember a couple of weeks ago when I mentioned the first Beeler.Tech event was a training class on Ad Ops management? Two things:Rick Monihan was key in standing up that event. He’s battling Glioblastoma. Have him in your thoughts while focusing on what’s...
It’s a bulleted-list-of-thoughts type of day:- Base Camp: Technically, we can’t say sold out while waiting for a few publishers to register. If you are still working on approval, please update us today/tomorrow. If you haven’t been in touch, request an invite....
I am excited about IAB ALM and everything we have going on. We’ve got so much going on that I decided to post things to LinkedIn so this newsletter doesn’t become a novel. So here are just some of the things that have me stoked:I’m excited at how well Base Camp...
I spent the weekend in Savannah showing my daughter the city and SCAD. Looks like she’s a Beeler who is going to be a Bee! Anyway, the trip took away from my pontificatin’ time, so here is your box of chocolates…- Right before the weekend, we secured author Dr....
